Itely Procolorist Silver Shampoo (250ml)

The Itely Procolorist Silver Shampoo (250ml) is a professional-grade neutralizing cleanser formulated with active violet pigments to counteract and neutralize unwanted yellow, brassy, or golden undertones in blonde, bleached, highlighted, or gray hair. This targeted color-correcting formula gently cleanses while depositing cool, ash reflections to keep lightened and silver tones vibrant, crisp, and luminous.

Key Ingredients & Benefits

• Active Violet Pigments: Directly neutralize brassy, yellow, and warm hues, instantly restoring cool, clean balance to blonde and gray shades.

• Gentle Cleansing Base: Lifts away daily impurities and buildup without stripping essential moisture or compromising the integrity of color-treated hair.

• Protective Conditioning Agents: Smooth the hair cuticle, enhance manageability, and leave locks soft, silky, and radiant.

• Convenient Home-Care Size (250ml): Provides an optimal volume for regular maintenance and tone preservation between salon visits.

How to Use

1. Wet hair thoroughly with lukewarm water.

2. Apply an even amount of shampoo to the scalp and hair, massaging gently to create a rich lather.

3. Leave on for 2 to 3 minutes depending on the desired neutralization intensity, then rinse thoroughly. Wear gloves during application to prevent staining, and follow with a suitable moisturizing conditioner.